About Specular

Strategic Advisory for Product-Driven Growth

Companies shouldn’t just build great products — they should build internal expertise, repeatable processes, and product-thinking culture that drives them to make great products consistently.

Specular is a boutique management consulting firm helping technology companies achieve market success through peak-performing product development and product marketing. Optimized through a custom product operations framework, we focus on creating cross-functional alignment, accelerating learning cycles, and turning instinct into structured, market-informed decisions.

 
 

Who We Work With

Specular partners with technology companies looking to scale, reenergize or reposition their product lines. We also partner with venture capital firms, startup incubators, and economic development organizations to strengthen the product development hygiene of companies in their portfolios. In each case, we focus on outcomes that improve market performance, accelerate growth and build lasting capability.

Our expertise is best suited for companies beyond the seed stage, at critical inflection points — preparing for public beta, commercial launch or rapid expansion — where strategic clarity and execution speed define the path forward.

 
 

How We Work

Our consulting approach is data-driven, customer-first and outcomes-based — built on decades of experience leading product development, positioning and operations across varied technology sectors. We engage as strategic advisors, fractional product leaders, or coaches and mentors to meet each client’s unique needs.

Specular delivers:

  • Strategic product guidance that drives market success and ensures development aligns with market opportunities.

  • Operational frameworks that embed repeatability, scalability and continuous learning into product teams.

  • Market and customer insights that drive competitive differentiation.

  • Cross-functional alignment that breaks silos between product, marketing, and sales.

With deep expertise in emerging technologies, SaaS, AI, precision agriculture and B2B innovation, we do more than help companies develop great products, we help them build the internal capabilities, systems, and strategies to grow, scale and win in their markets.

 
 

Who We Are

With more than 20 years of collaboration, we have worked across multiple industries to help companies define, develop and position technology products for success.

Ian Schray

Product Management
& Product Operations

Ian specializes in scalable product development, operational efficiency, and decision-making frameworks. He helps teams implement structured, repeatable processes that drive execution and alignment across product teams.

 

John Sidline

Product Marketing
& Go-to-Market StrategIES

John is an expert in competitive positioning, customer insights, and revenue growth strategies. He works with companies to refine market positioning, optimize messaging and create go-to-market strategies that drive adoption and expansion.

Together, we help companies develop the internal capabilities, strategic focus, and executional discipline needed to compete, scale, and win.

 

Specialized Expertise When You Need It

Bringing a product to market requires the right expertise at the right time. The Specular specialists network provides vetted, trusted experts who complement our core services. Whether you need analytics, UX/UI design, software engineering, AI development, or sales enablement support, our specialists help teams move faster and make more informed decisions.